Medical Practice Marketing | Southern Medical Consultants Group

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Thank you for visiting the Southern Medical Consultants website. Below you will find a listing of the things we can do for your practice, videos, and content about Medical Practice Marketing and Profitable Operations. At The Southern Medical Consultants Group, we specialize in programs that are low risk, but high gain. That means you don’t have to spend a lot of money, but you will most likely have a very significant return. We are focused on helping doctors increase revenue in ways that allow them to spend more time with their patients. We know making patients better is the real reason you became a doctor and we really want to help you accomplish that goal. To begin increasing your practice's revenue as soon as possible, call now!

Frequently Asked Questions

What do I have to do to start?

All you have to do is call me and give me your address and the kind of patients you would like to attract. Once I have that information, I will get back to you with a report on the number of patients within a 20 mile radius of your practice and an estimate of the number of patients we might be able to bring into your practice. You can then decide how you would like to proceed.

How soon will I see results?

We will know within 45 days if the target audience will respond to the messages we have sent. We will track open rates and click through rates to make sure we have put together the combination of messages that resonate with the target audience.

How do I track my ROI?

The really impressive part of this system is its ability to give you a precise ROI. We know the names of the patients with whom we have been communicating. We take the list of new patients who made appointments with your practice and compare it to the list of people with whom we have been communicating. We then retrieve the amount of money your practice billed to the people on our list who made appointments. The return on investment is the revenue from these patients minus the investment in the program.

Why does this work so much better than other methods of marketing?

This works better because it is hyper targeted. We have over 350 datapoints on over 80% of the population in the USA. We use this data to target potential patients with specific attributes and we design the messaging to appeal to the people we select. Because of our hyper targeting tool, our open rates are 3 times higher than the national average and our click through rates are around 4 times higher.

Can I use this in conjunction with other methods of marketing?

Absolutely! General advertising like billboards, TV ads, Radio ads or direct mail help the practice create a positive impression in the mind of those who are a part of the target audience. This general positive impression increases the odds that recipients of our messages will open the message and click through. Our messaging also reinforces the general impressions left by other forms of marketing so there is a synergistic effect.

How do I improve my marketing conversion rate?

The first step in improving your conversion rate, is to be more selective with your target audience. The better you understand the people you are targeting, the more closely you can match the message to the person and highly increase the chance that the person will convert and become a customer. Our ROI is typically over 10 to 1.

How to Calculate Return on Investment

Return on Marketing Investment is tracked by comparing the cost of the marketing program to the revenue generated by the program. The exact formula is, Return minus Investment divided by Investment. So if you spent $5,000 on a marketing campaign and that campaign brought in $10,000 the formula would be $10,000 - $5,000 divided by $5,000 or 100%.

As you can see from this formula, if you don’t have the ability to track the return the campaign generated, you can’t calculate an ROI. One practice I know rented space on a billboard and was guaranteed 50,000 impressions per month. After the Billboard went up, they were eager to learn how many patients came in because of it. Unfortunately, that question can’t be answered. No revenue could be directly attributed to the billboard so no ROI could be calculated.

Increasing Conversion Rates Improves Return on Investment

Conversion rates for medical practices are calculated by comparing the number of patients who come to the practice’s landing page that go on to generate revenue for the practice. If a marketing campaign got 1000 patients to visit the practices landing page and 250 of those patients actually produced some revenue for the practice, the conversion rate would be 25%.

The investment of the marketing campaign is creating and sending the messages to the target audience. The return on the investment is the revenue the practice enjoys from the members of the target market who become patients. The higher the conversion rate, the more patients who provide revenue. That is how Higher Conversion Rates improve return on marketing investments.

Target Marketing

The more precisely you can target your market, the higher your conversion rates will be. Sending a message about a practice’s expertise in Total joint replacements to the entire community will result in people who have no interest in total joint replacements receiving the message. This means that the money spent on sending the message to the people who have no interest is wasted and will be a greater investment and a lower return.

If, on the other hand, you sent the message about total joint replacements to people who were between the ages of 45 and 65, had active lifestyles, belonged to a golf club, a tennis club a gym or a cross fit facility and who spent higher than average amounts of money on NSAIDS and who had purchased an orthopedic appliance, you should expect a much higher percentage of those people to be interested in the message. You would waste less money on sending messages to people who wouldn’t be interested and you would have a higher conversion rate and a better return on investment. Targeted marketing increases ROI and hyper-targeted marketing increases ROI even more.